Understanding Eye Makeup

It’s all about using products such as eyeshadow, eyeliner, mascara and false eyelashes to enhance those beautiful eyes of yours! It is easy to feel overwhelmed by the masses of makeup products on the market, however if you stick to our top 5 simple ways to make your eyes stand out you won’t need to splash the cash and you probably already have most of these products at home!

1. Select a Mascara with Maximum Impact

What is the opposite to white? Black, or should we say ultra-black! To really make the whites of your eyes appear even brighter, you want to go as black as black can be! Also select a mascara that is lengthening.

Step One: Choose the Best Formula for You

There is no ‘best’ mascara, of course there are good and bad ones but it’s all about what works best for you and gives the best results. Before purchasing a mascara, decide whether you want waterproof or regular as well as the colour; ultra-black, black or brown, if you’re feeling adventurous why not try a coloured one. The colour you decide on depends on the look you’re going for, ultra-black is the most impactful and dramatic, whilst a brown will give you the benefits of mascara but will keep things looking more natural. You should also keep in mind and ask yourself the question of ‘what do I want from my mascara?’ If you are looking to lengthen your lashes then opt for a lengthening mascara. There are plenty of options such as volume, lengthening, long lasting, 24 hour etc. A top tip is to check the wand the mascara comes in, different wand types will give you different results; a thicker wand will give you more volume whilst a thinner wand will give you more length.

Step Two: Wipe Off the Excess Mascara before Applying

Be sure the wipe any excess mascara off the brush before applying. If you don’t do this then you run the risk of clumpy lashes. However, for some this is the look they are going for so stack up them layers!

Step Three: Apply Mascara to the Lash Root

When it comes to application you want to make the most out of the mascara. It’s always best to start working from the root and towards the end of your lashes. By applying mascara to the root, this gives the appearance of fuller, thicker lashes! Keep repeating this step until you are happy with the amount of volume you’ve achieved. You can also use this method on your bottom eyelashes.

Step Four: The “Out-Up-In” Method

This method makes sure your lashes don’t all clump together and ensures they are more spaced out like your own lashes are. To use the ‘out-up-in’ method start at the outer corner of you eye, apply the mascara at an angle. This will pull the eyelashes up and out helping them appearing much longer. Next, move to the centre of your eye and pull the lashes up and move onto the lashes in your inner corner and pull them in. If you feel you need to be more precise in the inner corner then why not use the tip of the mascara wand?

Step Five: Apply Mascara to Your Bottom Lashes

Use the same technique as you did on your upper lashes, but this time on your bottom lashes. We recommend you use a thinner mascara wand for this as it will help you be more precise and prevent you from getting on your under eye. If you find this hard to do without getting mascara everywhere apply some cello tape underneath your eye or hold a piece of card there. This will prevent mascara getting on your skin and will go on the cello tape or card instead.

Step Six: Finishing Touches

Now that you have applied the mascara properly, you may want to use an eyelash curler or pop on a pair of your favourite false eyelashes. We recommend the Luxury 3D Mink or Faux Mink (vegan) lashes.

2. False Eyelashes

What better way is there to make your eyes stand out than a pair of false eyelashes? We highly recommend using a good, high quality pair of lashes, this way you can reuse your falsies over and over again! This is why the Luxury 3D Mink and Faux Mink (vegan) false eyelashes are so good! They can be reused up to 25 times plus they are super lightweight and easy to clean. Think of false eyelashes as a little investment, once you find your perfect style it will transform your makeup look and bring all the right attention to those gorgeous eyes. However, if you’re only looking for a pair of falsies to wear on a one off occasion such as a wedding, well we have just the false eyelashes for you! The synthetic collection has a range of styles, something for everyone PLUS they are a steal at only £3.95 a pair.

3. Highlight the Inner Corners of Your Eyes

What’s better at highlighting your beautiful eyes than highlighter itself! Apply a small amount of highlighter to a brush (you could also use your finger) and apply to the inner corners of your eyes. To maximise your highlight, we suggest spraying the brush with a setting spray, this will really make the highlighter pop!

4. A Smoky Eye

It’s all about mastering the smokey eye, after a few practises you should be good to go! If you feel a dark smokey eye is a little daunting for you we suggest you try a brown smokey eye. A brown smokey eye is great since it required less blending than using the forbidden jet black shade (shudders).

Create a black smokey eye

Select a deep black, grey or silver eyeshadow. Start by priming your lids, applying the deep black shade to your crease and blend out. Make sure the black is blended out and looks smokey, then apply the grey or silver to your eyelid and blend towards the deep black shade. Once you are happy apply your eyeliner and your favourite pair of false eyelashes!

Create a brown smokey eye

Select your favourite brown shades we recommend a darker brown along with a lighter brown. First prime your lids, apply the darker brown shade to your crease and blend out until you are happy with the smokiness of it. Apply the lighter shade of brown to your lid and blend it in with the darker brown. If you want to take your smokey eye to the next level, apply a winged liner! But of course, no smokey eye is complete without a pair of your favourite pair of false eyelashes. We strongly recommend the Luxury 3D Mink or Faux Mink (vegan) false eyelashes as there is an eyelash style for everyone!

5. Apply White / Nude or Beige Eyeliner to Your Waterline

These eyeliner shades will do wonders for opening up and brightening your eyes. If you are going for a more dramatic eye look we suggest you use a white eyeliner, however if you are wanting to make your eyes naturally look whiter, wider and brighter we suggest you opt for a nude or beige eyeliner. When applying any eyeliner to your waterline be careful. We suggest you only use either a pencil or crayon eyeliner and avoid liquid or gel liners! This is because gel or liquid liners don’t work well in your waterline since it is a wetter area and you will end up with bits of eyeliner flaking off into your eyes (not cute). If you are using a pencil or crayon eyeliner, you should also be sure that the liner is not too sharp that you end up hurting yourself! To avoid this, sharpen your pencil or crayon liner and rub the pointy bit on the back of your hand until it becomes blunter.

Want to open your eyes but still want a smokey eye? No problem! Apply your smokey eyeliner to your upper eyelid just above your lash line and smoke it out. Then grab your white, nude or beige eyeliner and apply this to your upper and lower waterline!

How do I apply white, nude or beige eyeliner to my waterline? Grab the shade of eyeliner you are using, make sure it is either a pencil or crayon liner. Pull up your upper lid taught and applying the liner. When you’re happy, pull down your lower lid tough and add the liner. Reapply anywhere you feel needs a little more and then you are good to go!

We have a wide range of different styles and materials to make sure we can match everyone’s lash needs!
Luxury 3D Mink Lashes – can be worn 20 – 25 wears if looked after
Luxury 3D Faux Mink Lashes – vegan and can be worn 20 – 25 wears if looked after
Luxury 3D Faux Mink Multi Packs – vegan, three pairs of lashes and can be worn 20 – 25 wears if looked after
Synthetic Lashes – vegan and can be worn up to 20 wears if looked after.
For more information on cleaning and caring for your lashes to maximum wear from them. Click here to view our guide!

For more inspiration and creative looks, click here to check out our Instagram (@lash_envy_beauty).

If you have any further questions regarding our lashes please click here to view our FAQ. If your question has not been answered, please contact us via email at info@lashenvybeauty.com